Written by

ProScale
6 min read

Section
Day 1: Map The Market
We pull every active ad for the trade in the client's service area, note start dates, offers, hooks and landing pages, and list the gaps: missing services, weak offers, bad creative.
Day 2: Pick The Angle
From the gaps we choose one lead offer and one niche to own. One clear angle, not five.
Day 3: Gather Real Proof
Job photos, before-and-afters, short owner videos and reviews. Real local proof outperforms stock creative every time.
Day 4: Build The Creative
We write several hooks and turn them into image and video variations, so Meta has options to test from day one.
Day 5: Build The Form And Tracking
The form asks the questions that qualify the lead for that trade, and tracking sends back which leads book estimates, not just who fills out a form.
Day 6: Set Up The Calling Team
Our team gets the offer, the questions and the calendar. Every lead is called fast, qualified and booked straight onto the client's schedule.
Day 7: Launch And Watch
The campaign goes live with a simple structure and a clear budget. In the first weeks we watch cost per booked estimate, cut what doesn't work and add variations to what does.
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